ADS is supported by highly motivated and experienced team who has been working in the marketing research industry for almost 20 years. Those people are as follows: 

KASMINI – Managing Director

Kasmini has more than 30 years experienced in marketing research. Her career was started as an interviewer at PT Survey Research Indonesia known as  ACNielsen until she held a position of  field manager. She was one of the founders of Marketing Research Specialist (MARS) and Marketing Research Indonesia (MRI). In 2001, she decided to set up and run her own company Analyzing Data Services (ADS). She specialized in fieldwork managing a professional group of supervisors, team leaders and interviewers.

LUCIA SRI SULIHANTI – Research Manager

Lucia graduated from Gadjah Mada University majoring in Sociology. While she was a student she has been involved in many research projects for university. Then, after completing her studies, she worked as a supervisor at a Research Agency involving both Qualitative and Quantitative Research. In 2002, she joined Analyzing Data Services and handled various projects. Lucia is a highly efficient manager and she organizes professional supervisors and team leaders.


ADS is supported by more than 150 professional interviewers in Indonesia. Those interviewers are in Java, Sumatera, Sulawesi, and Kalimantan. Those interviewers get regular training on how to interview and collect data.

ADS Research